BABYTHRIFT
CASESTUDY
In today's ever-evolving landscape of the Maternity and Baby clothing industry, the ability to adapt and innovate is paramount for organizations striving to remain competitive. This case study delves into a compelling scenario that encapsulates the challenges, decisions, and outcomes faced by new, low-income Mothers/Families as they navigate a critical juncture in their parental journey. By examining this case, we aim to shed light on the complexities and nuances that often characterize purchasing maternity and baby apparel and offer a solution to the issue.
BABYTHRIFT - Mobile App.
UX DESIGNER - Team Member
I worked apart of a team as the UX Designer, and was responsible for conducting user research (testing + results management), creating a business competitor analysis, creating wireframes/interactive prototypes, and conducting usability testing.
